INDIO, CALIFORNIA – OCTOBER 06: (EDITORIAL USE ONLY) (L-R) Axl Rose, Slash, and Duff McKagan of Guns N’ Roses perform onstage during the Power Trip music festival at Empire Polo Club on October 06, 2023 in Indio, California. (Photo by Kevin Mazur/Getty Images for Power Trip)
Veteran hard rockers Guns N’ Roses offered a tantalizing glimpse into the future with their debut A.I.-crafted music video for the 2023 single “The General.” Collaborating with Dan Potter, creative director of London-based studio Creative Works, the video blends 20 live performance snippets with vibrant, rotoscope-style visuals of a young boy navigating a surreal world. Described as a dive into the subconscious, the video intertwines neon cityscapes with live band footage, featuring Axl Rose with A.I.-generated characters morphing into the iconic members. Amidst ongoing whispers of a long-awaited album, Guns N’ Roses continues their global tour since reuniting with founding members Slash and Duff McKagan in 2016.