Metallica recently announced that they’re the new faces of Brioni–an Italian menswear brand. The new ad campaign features the band members modeling suits, tuxedos, as well as sunglasses.

The band released a few behind the scenes videos of them hanging out for the camera….

 

 

The black-and-white photos they shot for the ads were inspired by Queen’s “Bohemian Rhapsody.”  The photo shoot took place last month in San Francisco.

 

Filed under: brioni, metallica